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B2B Internet Marketing Case Studies

KoMarketing Associates works with businesses large and small. We are confident that we can craft a success story working together with you.

While the details are sensitive, the picture painted below is of successful client engagements. We are pleased to provide references to help you with your decision to work with KoMarketing Associates. Below are some of the success stories:

B2B Content Marketing & SEO | Neolane

NeolaneNeolane, a conversational marketing technology provider that develops marketing automation and campaign management software and services for B2B and B2C marketers, approached KoMarketing in late 2011, after a year of dissatisfaction with its current SEO initiatives. The organization had aggressive growth goals and was looking for an SEO partner that would be held accountable for a range of key performance indicators (KPI’s), including strategic keyword ranking, traffic acquisition improvements, and lead generation development.

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Key Highlights From This Case Study:

  • Search Engine Optimization: 169% year over year growth in organic search engine traffic from 2011 to 2012.
  • Search Engine Optimization: 98% year over year growth in organic search engine traffic during the first three quarters of 2013.
  • Link Building: Over 42,000 inbound links recorded in Google Webmaster Central, pointing to Neolane.com landing pages.
  • Business Impact: Through the middle of 2013, 217 lead opportunities realized through organic search channel, a 21% increase since the prior year.

B2B SEO & PPC | John Deere Remarketing

Machine Finder

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Key Highlights From This Case Study:

  • Search Engine Optimization: (SEO) for Fortune 100 manufacturing company
  • Keyword Strategy: Developed plan to maximize search engine visibility for top
    words related to the client
  • Search Engine Friendly URLs: Devised strategy to
    turn dynamic URLs into static Web addresses
  • International Optimization: Optimized content and Web address structure to enhance visibility in target countries
  • Pay Per Click: Enabled tracking of user actions and keyword effectiveness

Multilingual Search Engine Optimization (SEO) | HP Graphic Arts

HP Graphic Arts

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Key Highlights From This Case Study:

  • Optimized URL Structure: Restructured highly dynamic Website URLs for 50 countries and 10 languages to improve search engine optimization
  • Content Development: Recommended content revisions and new content (i.e., training, support resources, FAQs), improving search engine optimization without disrupting user experience
  • Increased Search Engine Visibility: More than doubled search engine imprint and search referrals grew from 6.3% of traffic to 16.5%

International Website Optimization | Chinese Site Launch

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Key Highlights From This Case Study:

  • Program Setup: Identification of challenges that would need to be addressed before an organization could successfully penetrate the Asian market
  • Goal Development: Establishment of goals, strategies, timeframes, and objectives that would establish a proven structure of an efficient and successful process.
  • Online Marketing Best Practices: Best practices of SEO, PPC, link building, and syndication of content specifically for the Chinese market.

B2B Search Engine Advertising (Pay Per Click) | Technology / Software

B2B PPC Graph

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Key Highlights From This Case Study:

  • PPC Enhancement: Increased quantity and quality of leads for firm’s existing pay-per click campaign
  • Lead Generation: Increased 20% by better written ads targeting technical audience, better keywords, managing bid levels and improved campaign structure
  • Leverage Negative Keywords: Controlled costs by improving AdWords Quality Score and ensured ads were targeted at most-qualified searchers
  • Landing Page Creation & Optimization: Created specific landing pages for high-volume keywords to improved conversion rates from well-qualified leads

B2B Search Engine Advertising (PPC) | Professional Services

B2B PPC Graph

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Key Highlights From This Case Study:

  • Lead Generation: The Client received 348 leads via PPC over the first twelve months.
  • Low Cost Per Lead: The average cost per lead was $67.
  • Lead Traceability: The majority of the leads generated via PPC were traceable throughout the sales cycle (via the CRM integration put in place).
  • ROI: Profit, after advertising expense and management fees, was over 400%.

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.