Guide to Using Squidoo for Business
Download the full report: Squidoo Social Media Guide
This document from KoMarketing Associates explains what Squidoo is and how it can help your communicate its value and offerings to customers—and potential customers.
Example: KoMarketing Associates’ Squidoo Page
Squidoo is great for people and businesses that are willing to provide their audience with useful information. A lens can reach thousands of people and help a company create or improve brand awareness.
We explain the advantages and disadvantages of investing time and resources into creating and enhancing a Squidoo lens.
Advantages of Squidoo:
- Free
- Easy to Use
- Statistics
- Brand Awareness/Reputation Management
- New/Broad Audience
- Search Engine Visibility
- Few Limitations
Disadvantages of Squidoo
- Spam
- Link Attribution
- Social Media as a ‘Fad’
Our guide shows you how to register and set up a Squidoo lens, including:
- Choosing a topic
- Choosing what you want to do with your lens
- Choose a title and URL
- Choose keywords for your lens
- Writing an introduction
- Writing a bio
- Whether your lens should be maxed or un-maxed
- How to let other members contact you
Once your lens is made, we show you how to use add the right kind of content, including adding modules for delicious, eBay, Twitter, YouTube, polls, Google Maps, and much more.
And we show you how to effectively promote your lens using Google AdWords, other social networks and how to optimize your lens for search engines.
Download the full report: Squidoo Social Media Guide
