Website Strategy
Want an expert opinion about the current state of your website?
Our long experience with website strategy development, across many industries and company sizes, can provide you with an objective view of where your efforts can be improved.
In formulating a website strategy, KoMarketing Associates offers traditional management consulting, online marketing plan development, and the following specific tools:
Website Audit
KoMarketing Associates can audit your site and provide instant feedback about the areas for high-return improvement. Our breadth and depth of experience allows us to take an objective view of your website and make recommendations that have driven results with other successful e-businesses. This approach has the advantage of providing objective advice (we are not up-selling you on new design and development work) and taking a first, cost-effective step to site improvement (the cost of an audit is nowhere near the investment required for market research-based usability labs/interviews).
In addition to auditing your site from the standpoint of past client experience, we look at your website reporting data to inform our recommendations.
Usability Consulting
In developing a comprehensive website strategy, or in re-configuring your current strategy, it is critical that you listen to the voice of your target audience.
An excellent first step is to survey your sales force, customer service representatives, and key customers.
But, in order truly capture the voice of your customers and prospects, consider engaging in moderated primary market research and/or website usability labs. We highly recommend this approach for all firms.
KoMarketing Associates can help you hire and manage a reputable market research firm to recruit individuals for impartial, moderated usability feedback. We will work closely with any primary research that you gather and ensure that the value is captured in developing your website strategy and online marketing plans.
Competitive Analysis
Understanding how your competitors are positioning themselves on the Web is a key to keeping your own efforts in line with your customers' and prospects' expectations.
By retaining KoMarketing Associate's services to conduct a competitive analysis, you are tapping into our wealth of experience in assessing and leveraging best practices. We can ensure that you are not missing opportunities to be the market leader by presenting a superior website to the public.
