Social media marketing has become a critical element of a strategic B2B marketing initiative. Social media platforms and technology offers B2B organizations the opportunity to build and differentiate the brand message while creating valuable communication with customers, influencers, and prospects.
Social media platforms represent an important component of KoMarketing Associates digital marketing strategy because of the ability to nurture lead opportunities, increase traffic, and acquire quality links and brand visibility.
But there are effective – and very ineffective – ways to participate in social media. Everything we do for our client’s social media initiatives centers around brand strategy, corporate governance, and communication tactics that benefit the community as well as the B2B organization’s goals and objectives.