The challenges of effective B2B Pay Per Click advertising (PPC) go beyond high-priced keyword opportunities. Lead generation effectiveness needs to be measured throughout a prolonged sales cycle. When dealing with a more complex B2B sales initiative, conversions often point to lead nurturing opportunities as much, or more than sales ready submissions.
KoMarketing Associates PPC initiatives go beyond traditional campaign management. We work with the B2B organization to measure leads through the lead management funnel, to sales quotes and (ideally) closed wins.
We use best practice PPC tools and solutions – and sometimes invent a few new ones along the way – to target your search advertising campaigns for high-value leads, increased sales, and lower costs, including not simply lower cost-per-click but lower cost-per-quality-lead and lower cost-per-sale.