B2B Pay Per Click Advertising

More leads, better leads, lower costs per lead

One of the major challenges in business-to-business Pay Per Click advertising (PPC) is high-priced keywords.

This makes it vital for you to:

• Not only identify the full range of keyword options available but find ways to determine which keywords produce quality leads.


• Carefully target PPC ad copy so that your ads do not generate a high volume of costly, poor-quality clicks.


• Review landing page copy so that clicks from quality prospects actually do convert into leads.

We use every tool available – and sometimes invent a few new ones along the way – to target your ad campaigns for high-value leads, increased sales, and lower costs, including not simply lower cost-per-click but lower cost-per-quality-lead and lower cost-per-sale.

By revamping the Pay Per Click program for a B2B software company, we not only increased the number of leads by 27%, but increased the percentage of leads resulting in sales, while lowering cost-per-lead by over 40% and saving the company more than $30,000 annually. >> Read the full Case Study

Our team is ready to help you develop a carefully designed strategy that focuses your B2B PPC efforts for maximum ROI. Usually we implement our recommendations in stages to minimize your investment while determining which keywords will generate higher-quality leads and sales.

For a more in-depth explanation of what makes us so successful, check out our company section. You also find B2B PPC examples in our case studies of how we’ve helped some of our clients.

If you have questions or would like to talk with us about Pay Per Click advertising, call us at 1-877-322-2736.