Meta Tag Development

Each web page has elements within the HTML code that describe the page. These META tags are critical to how each web page is ranked by search engines, and to how searchers experience your website when they see the list of search results.

Pieces of the puzzle:

• Title Tags
  This is the most important META tag in determining search relevancy. Space is limited, so strategy is key.
• Description Tags
  The content here is typically what users see when your site comes up as a result in their search. Description tags need to be concise, crisp marketing messages. Focus on creating one sentence without ALL-CAPS, superlatives, and punctuation (other than a period at the end).
• Keyword Tags
  Only a few search engines use this META tag to determine relevancy. But the tag is still important enough to spend some time developing. Also, the keyword tag can be very valuable in how your internal site search function works.
• Meta Robots Tags
  The task here is simple. Make sure that you have tags that give search engines the instructions they need to index your website properly. The work is easy, but it is a step many website managers miss.

Our approach includes:

• Keyword Research
• Meta Tag Development
• Theme Page Creation
• Site Map Development
• Link Building
• Monitoring & Improvement