Link Building
Search engines have to have a way of sorting through the billions of pages they have indexed.
A crucial measure used to rank search results is the popularity of your site as determined by the "votes" of the Internet community. A link to your site counts as a vote. But, it is never that simple, and not all links to your website are considered equal. A vote from another popular, credible website is much more important than many votes from sites that are not as credible.
Using keywords in the anchor text of links that come into your site is also crucial to having your site come up for keyword searches. A link to your site that says "Search Engine Optimization at KoMarketing Associates" is much more powerful than just "KoMarketing Associates" or "www.komarketingassociates.com"
Therefore, you must be strategic in how you create an inbound linking program.
We work with you to develop and execute your particular link building strategy, i
nvestigate links from:
- Industry publications
- Industry trade associations
- Business partners
- Vendors
- Educational Institutions
- Web portals/directories
- Charitable affiliations
