B2B Corporate Blogging Strategy & Tactics
Corporate blogs provide a valuable way for you to communicate beyond your primary marketing message, and put a “human face” to your company.
A blog can be leveraged to build your brand, highlight your industry expertise, generate traffic to your Web site, facilitate SEO link building, and take prospects a step further into the lead qualification process.
We provide expert, step-by-step help with strategy, technical decisions, content, and the location of resources that will make your launch easier and more effective.
Specifically, we work with you decide:
- Which blogging platform to use
- How to integrate your blog with your entire Web site strategy
- What audiences to target
- What content to develop
- Who will create the content
- How to link up with other bloggers
- How to leverage your blog to build links to your Web site
You’ll find a number of informative articles about blogging on our web site, as well as our own blog. Here are some selected articles for you to begin with:
- 27 Resources for Evaluating Blogging ROI
- Why Your Blog is Bereft of Reader Activity
- 12 Tips to Writing Better Blog Posts
- Help! I’m Out of Blogging Ideas
If you’d like to find out more about how we can help with your corporate blogging strategy, give us a call today at 1-877-322-2736.