Bid Management and ROI Conversion Tracking

Keyword Bid Management

Building a successful search engine advertising campaign includes closely monitoring what you pay for each click through to your site and the return on investment that you receive from those visits.

Managing keyword bids can be the deciding factor in what position you achieve relative to your competition, your click through rate, and the return on your investment. It is not enough to decide what your business can afford as a general average cost per click, but rather what you can afford to pay for each individual keyword that is in your campaign.

Whether your advertising campaign is large or small, KoMarketing Associates can manage the keyword bidding strategy on your entire search engine advertising campaign. Some campaigns call for manual bidding and others lend themselves to using software tools to automatically monitor and manage bids. We will help you select which strategy fits your needs and choose the right tools to grow your business profitably.

ROI Conversion Tracking

A vital component of any search engine advertising campaign is tracking the return on investment on a keyword-by-keyword basis. KoMarketing Associates will help you choose the best tools for ROI tracking for your business. Whether your internal development team builds a tracking tool or you select a best-in-class software package to track conversions, we will help you track your advertising returns through monitoring:

Total Click-Throughs
Total Click-Through Rate
Unique User Clicks
Unique User Click-Through Rate
Sales Conversion
Sales-minus-cost-of-advertising
Lead conversion (catalog requests, request for quotes, white paper downloads, etc.)
Lifetime customer value

We help companies manage search engine marketing efforts through: