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Banner Advertising

Not all businesses require the same pieces to their marketing mix.

Your online marketing efforts may benefit from advertising on websites related to your business, or through newsletters that other businesses send out to a loyal audience. We can help you determine where the best fit lies, and how to maximize your ROI.

Banner Advertising

Banner advertising is not dead, it just needs the right strategy.

The cost of banner advertising has dropped dramatically over the past few years and now provides some unique opportunities to communicate with your target audience on selected websites. Purchasing banner advertisements can help your business with branding, driving traffic to your website, and, in some cases, with building link popularity for search engine optimization. KoMarketing Associates will help you identify opportunities that are unique to your business and manage the acquisition of banner ads on key properties.
If an analysis determines that banner advertising is right for your business, we will help you:

  • Research opportunities
  • Create a pilot marketing plan
  • Manage the creative process
  • Manage and optimize the campaign
  • Track ROI
  • Develop long-term advertising plans

Newsletter Chaperoning

Newsletter chaperoning is the practice of sponsoring an opt-in newsletter from another website/business.

There are many websites that provide excellent content to their audience in the form of targeted newsletters. The newsletter subscriber bases are built from visitors specifically requesting to receive the newsletter (aka "opt-in"). In many cases the newsletters are profit centers for the owners of the website by providing sponsored advertisements. If you choose the right fit for your business, this medium can be a highly cost-effective means of delivering your message to buyers, decision-makers, and influencers who will appreciate seeing your targeted message.

KoMarketing Associates will help you identify and manage newsletter chaperoning opportunities that will add revenue, leads, and brand awareness to your business.

We can help you build online marketing plans in:

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