Search Engine Optimization Resources & Guides

KoMarketing Associates creates detailed search engine optimization strategies to help companies in the Business to Business (B2B) sector.

Presentations from KoMarketing Associates

KoMarketing Associates vision on how pay per click advertising, social media marketing, and search engine optimization work in coordination to provide a comprehensive solution for B2B organizations looking to generate traffic, leads, and business.

This tutorial and presentation provide detail on why B2B SEO’s perform keyword research and what factors and decision-making criteria go into the process.

Curated Resources from KoMarketing Associates

Search Engine Specific Research, White Papers, and Downloads

Google Search Quality GuidelinesGoogle Search Quality Guidelines
Google relies on raters, working in countries and languages around the world, to help measure the quality of search results, ranking, and search experience. While Google indicates that search quality rating guidelines are in constant flux, this outline provides insight into how Google thinks about relevance and quality of search results.

Download the full report from Google
Beyond 10 Blue Links: The Future of RankingBeyond 10 Blue Links: The Future of Ranking
The search engine results positions (SERP) landscape is changing, and the future is already here. What used to be 10 blue links in a search result is over. This presentation walks through 85 examples of rich SERPs, and what to do about it.

Access the full presentation on SlideShare
SEO Ranking Factors: Rank Correlation 2013SEO Ranking Factors: Rank Correlation 2013
This white paper deals with the definition and evaluation of factors that have high rank correlation coefficients with top organic search results and aims to
provide a more in-depth analysis of search engine algorithms.

Download the full report from Searchmetrics

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

John Yeung

"The team at KoMarketing does a great job providing best practices, new ideas, and management of our PPC program. They went above and beyond to meet our needs. The decision to partner with them was one of the best thing that has ever happened to us" - John Yeung, Digital Marketing Manager, Stratford University

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