Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”
Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.
In this new survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process, including:
- The three most critical pieces of information buyers need to move forward with you – even we were surprised!
- The marketing collateral most often missing on vendor websites – and why this missing information deters buyers from doing business with you
- Why lack of social media activity doesn’t impact the buying process but why a good blog can improve it
- The most annoying elements that make buyers leave your website – and why these things really annoy them
The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.