KoMarketing Associates creates detailed online marketing strategies tailored to B2B organizations.

The 2015 B2B Web Usability Report

What B2B Buyers Want from Vendor Websites
2015 B2B Web Usability Report
By , , , and BuyerZone.

In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.

In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.

We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.

Download the 2015 Report

Original B2B Online Marketing Research

2014 B2B Web Usability Report

Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”

Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.

In our original survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process.

The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.

Download the 2014 Report

Pay-Per Click Advertising (PPC) Tools and Resources

KoMarketing created this PPC tool to help accelerate the process of building out keyword portfolios:

Keyword List Generator

PPC ROI Calculator (Excel version):

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“The team at KoMarketing was great at listening to our organization’s needs to ensure they were on the same page with goals and objectives. They provided a clear path for getting to desired results, were fast and flexible when adjustments were needed and above all else, provided the highest level of client service. KoMarketing is a pleasure to partner with!”

Melissa Sopwith — Melissa Sopwith, Marketing Manager, Guidon Performance Solutions, a Teletech Company

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