Guides and Resources from KoMarketing Associates
KoMarketing Associates creates detailed online marketing strategies tailored to B2B organizations. Our resource sub-sections focus on three areas: search engine optimization (SEO), pay-per click advertising (PPC) and social media marketing.
Search Engine Optimization (SEO) Resources
Search engine optimization (SEO) is the practice of using various online strategies and tactics to gain prominent visibility in search engines’ organic results for targeted keyword phrases. SEO involves proper identification of target keywords, improving site architecture to adhere to search engine best practices, and content marketing development to apply keywords and acquire links and social media visibility. Learn More
Pay-Per Click Advertising (PPC) Tools and Resources
Pay-per click advertising (PPC or search engine advertising) is the practice of running various ad promotions in search engine advertising platforms like Google AdWords and Bing AdCenter. PPC involves proper keyword selection and management, creation of compelling and applicable ad copy, landing page optimization, and understanding the variables that impact and optimize PPC advertising budgets. Learn More
Social Media Guides & Resources
- Social media marketing is the process of creating a business-productive relationship with customers, partners, and the online marketplace through platforms and technologies like social networking sites, blogs, communities, etc. Social media marketing involves establishing clear communication goals, understanding the behaviors and traits of target audiences, and creating multiple forms of content designed to engage and foster connectivity. Learn More
Presentations from KoMarketing Associates
KoMarketing Associates vision on now pay per click advertising, social media marketing, and search engine optimization work in coordination to provide a comprehensive solution for B2B organizations looking to generate traffic, leads, and business.
Recommended B2B Marketing Research, White Papers, and Downloads
Research, guides, and marketing surveys help guide B2B marketers down the right path. Sometimes they provide new opportunities and direction while in other situations they reinforce existing direction of marketing strategy. Here are select B2B marketing research reports and guidelines we recommend for review from various third party providers.
|CMI 2014 B2B Content Marketing Benchmarks, Budgets, and Trends
The 2014 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. The report provides insights into where B2B content marketers are focusing their efforts and the key challenges and opportunities associated with roles and budgets.Download the full report from Content Marketing Institute
|Optify’s 2013 B2B Marketing Benchmark Report
Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.Download the full report from Optify
|IDG B2B Lead Generation Report
The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. This report covers the various lead generation strategies used by B2B marketers surveyed.Download the full report from Optify
|2013 B2B Marketing Automation Tools Guide
The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market.”Download the full report from the Digital Marketing Depot
|BtoB Research Defining the Modern Marketer
BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future.Download the full report from Eloqua
|MarketingSherpa’s 2012 B2B Marketing Benchmark Report
MarketingSherpa’s annual report analyzes the strategies and tactics of top performing B2B organizations, providing survey data on successes, challenges, and tactics designed to increase the effectiveness of marketing campaigns.Download the full report from MarketingSherpa
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Contact KoMarketing Associates
If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.