Guides and Resources from KoMarketing Associates

KoMarketing Associates creates detailed online marketing strategies tailored to B2B organizations.

Download The 2015 B2B Web Usability Report

What B2B Buyers Want from Vendor Websites
2015 B2B Web Usability Report
By , , , and BuyerZone.

In our inaugural B2B Web Usability survey and report, we learned quite a bit about the B2B buyer and their preferences and behaviors when evaluating vendor websites. This year, we sought to get further clarification and greater depth in some of the key points and also determine if B2B vendors had improved in their website efforts.

In our second annual survey report by Huff Industrial Marketing and KoMarketing, you’ll learn the important and evolving role vendor websites play in the B2B buying process.

We continue to ask buyers how they evaluate vendor websites, what content is critical to the buying process, and how the various types of content marketing assets, including blogging and social media, impact the buyer journey; from discovery to vendor selection.

Download The 2015 B2B Web Usability Report

Original B2B Online Marketing Research

2014 B2B Web Usability Report

Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”

Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.

In our original survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process.

The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.

Download The 2014 B2B Web Usability Report

Search Engine Optimization (SEO) Resources

  • Search engine optimization (SEO) is the practice of using various online strategies and tactics to gain prominent visibility in search engines’ organic results for targeted keyword phrases. SEO involves proper identification of target keywords, improving site architecture to adhere to search engine best practices, and content marketing development to apply keywords and acquire links and social media visibility. Learn More

Pay-Per Click Advertising (PPC) Tools and Resources

  • Pay-per click advertising (PPC or search engine advertising) is the practice of running various ad promotions in search engine advertising platforms like Google AdWords and Bing AdCenter. PPC involves proper keyword selection and management, creation of compelling and applicable ad copy, landing page optimization, and understanding the variables that impact and optimize PPC advertising budgets. Learn More

Social Media Guides & Resources

  • Social media marketing is the process of creating a business-productive relationship with customers, partners, and the online marketplace through platforms and technologies like social networking sites, blogs, communities, etc. Social media marketing involves establishing clear communication goals, understanding the behaviors and traits of target audiences, and creating multiple forms of content designed to engage and foster connectivity. Learn More

Presentations from KoMarketing Associates

KoMarketing Associates vision on now pay per click advertising, social media marketing, and search engine optimization work in coordination to provide a comprehensive solution for B2B organizations looking to generate traffic, leads, and business.

Social Media Communities

Make sure to connect with KoMarketing Associates in the following social media communities:

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

katie-meurin

"With little digging, you can see that KoMarketing’s team is frequently educating the SEO industry on best practices through articles, blogs and presentations. If you’re considering hiring an agency you want talented people collaborating to bring you the best search results possible – that’s what you’ll get with KoMarketing." – Katie Meurin, Director of Marketing at Zco Corporation

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: