Guides and Resources from KoMarketing Associates

KoMarketing Associates creates detailed online marketing strategies tailored to B2B organizations.

The 2014 B2B Web Usability Report

What B2B Buyers Want from Vendor Websites
2014 B2B Web Usability Report

By , , and

Ask any vendor, “What do you want from your website?” and the answer almost always is “more leads and sales.”

Yet, judging from data you’ll find in the 2014 B2B Web Usability Report, vendors are their own worst enemies when it comes to facilitating the buying process.

In this new survey report by Dianna Huff and KoMarketing Associates, you’ll learn the important role vendor websites play in the B2B buying process, including:

  • The three most critical pieces of information buyers need to move forward with you – even we were surprised!
  • The marketing collateral most often missing on vendor websites – and why this missing information deters buyers from doing business with you
  • Why lack of social media activity doesn’t impact the buying process but why a good blog can improve it
  • The most annoying elements that make buyers leave your website – and why these things really annoy them

The 32-page report features seven key research findings, 17 data charts, and 20 key-takeaways on how to improve your vendor website.

Download The 2014 B2B Web Usability Report

Search Engine Optimization (SEO) Resources

  • Search engine optimization (SEO) is the practice of using various online strategies and tactics to gain prominent visibility in search engines’ organic results for targeted keyword phrases. SEO involves proper identification of target keywords, improving site architecture to adhere to search engine best practices, and content marketing development to apply keywords and acquire links and social media visibility. Learn More

Pay-Per Click Advertising (PPC) Tools and Resources

  • Pay-per click advertising (PPC or search engine advertising) is the practice of running various ad promotions in search engine advertising platforms like Google AdWords and Bing AdCenter. PPC involves proper keyword selection and management, creation of compelling and applicable ad copy, landing page optimization, and understanding the variables that impact and optimize PPC advertising budgets. Learn More

Social Media Guides & Resources

  • Social media marketing is the process of creating a business-productive relationship with customers, partners, and the online marketplace through platforms and technologies like social networking sites, blogs, communities, etc. Social media marketing involves establishing clear communication goals, understanding the behaviors and traits of target audiences, and creating multiple forms of content designed to engage and foster connectivity. Learn More

Presentations from KoMarketing Associates

KoMarketing Associates vision on now pay per click advertising, social media marketing, and search engine optimization work in coordination to provide a comprehensive solution for B2B organizations looking to generate traffic, leads, and business.

Social Media Communities

Make sure to connect with KoMarketing Associates in the following social media communities:

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.

Scott Stone

"We have a successful online business, and wanted to take the next step. We approached KoMarketing with the notion of leveraging its expertise in building better search rankings. Both in our defined critical areas and across the board, KoMarketing has helped us grow our presence. They were hired to expand our visibility, but took extra steps to provide many useful recommendations for other areas of our online presence that have had positive impacts. Derek and his staff work hard and take extra steps to ensure you succeed. They are an outstanding partner." - Scott Stone, Advertising & E-Business Manager, Cisco Eagle

Subscribe to our free quarterly newsletter to get the latest recommendations for B2B SEO, PPC and social media marketing: