December 2010 Newsletter
Latest Updates
Some of the recent activities and highlights from the team at KoMarketing Associates.
- Efficiency & Growth: Kudos to Joe Vivolo for providing one client nearly 30% year over year revenue growth while reducing PPC spend 12% in that same time period
- Great Job: To new team member Mark Rafferty – on getting one client first page results in Bing through our client’s shopping feed
Quick Shots
Three quick tips from KoMarketing Associates:
- Be wary of Facebook “Ad Blindness”. Be prepared to rotate ads as frequently as every 12 hours!
- Need a link? Don’t forget to check places you are sponsoring or donating to during the holidays.
- Statistic we’re paying attention to: Yahoo/Bing merger represents a 28% Search Share*.
Guest Blog Posts!
If you are interested in publishing an article on our blog, please let Derek know through email or a Twitter.
You will receive great exposure, a link (or two), and we promote our posts!
* Source: Comscore
In This Issue:
- A Quick Word From Andy
- A Quick Word From Derek
- What Shaped Our B2B Search Engine Marketing Landscape in 2010?
There is a very exciting change taking place at KoMarketing Associates!
After almost seven years to the day, I am selling the company to my partner, Derek Edmond.
The news is exciting for me, Derek, and for our clients.
For me, this brings a transition that is exciting, and something I have been contemplating for more than a year now. The short version is that I will be extending my entrepreneurial roots through owning and operating websites of my own, as well as continuing to provide very select consulting services. For the long version, www.andykomack.com, to read more about what I will be doing.
The consulting services that I will be providing as a solo consultant are not competitive to what KoMarketing offers. In fact, my interests are taking me into areas working with young, entrepreneurial companies in the consumer space (B2C), as well as the practice of Executive Online Reputation Management.
The ownership transition is not only very smooth, it is extremely friendly. Derek and I have worked together for over 5 years, with the majority of that time as Partners. Derek has been the Managing Partner at KoMarketing for most of this past year, and it has been the best year in our companys history. We have never had a larger client base, with more depth of service, than we do today. The company is in the best financial condition than in any of the previous seven years (and weve had some very, very strong years).
What does this mean to you? Business as usual with KoMarketing. No changes whatsoever. If anything, you will see additional opportunities for promoting your companys products and services. I know that Derek is looking forward to connecting with everyone about the future.
For me, I will always want to stay in touch with the friends and colleagues Ive met over the past seven years. Come by www.andykomack.com and see whats going on, and lets stay in touch. As always, you can also follow me on Twitter (@akomack)
– Andy
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Connect with Andy in the following social media communities: Twitter, LinkedIn, and StumbleUpon |
What an amazing year 2010 has been. Not what I was envisioning when the year started for certain. It’s been five great years working with Andy. While we’re excited about the future it is sad to lose the experience, advice, and camaraderie of someone I look up to as a marketer and friend. I am sure we’ll all here Andy Komack’s name wrapped within another success story in the near future.
The KoMarketing Associates success story is one I am very much looking forward to continuing. We have great relationships with clients and partners and a solid team focused on the goal of delivering results. Our commitment to helping companies exceed their Internet marketing goals remains the same. I hope you’ll be watching for this newsletter (which we’ll run quarterly), reading our blog, and following us in social media circles.
Please drop me a line or send me a message, should you want to talk more about our goals and objectives at KoMarketing Associates. I’d be more than happy to talk about the future and how we’re building this company moving forward in 2011 and beyond.
– Derek
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Connect with Derek in the following social media communities: Twitter, LinkedIn, and Facebook |
It’s a no brainer that all the primary focus of all our clients initiatives centered around quality lead generation. But as we dug deeper into the B2B marketing landscape this year, that was not the only point of emphasis. Here is a look at some of the key factors that shaped B2B search engine marketing for us this year, and it’s impact on client goals and objectives.
A Content-Centric Approach
Content fueled good search engine marketing campaigns. From creating a place to focus a keyword strategy for SEO to reaching people on Twitter to generating conversions in Google AdWords, content strategies were at the center of it all.
We focused more than ever at taking our client’s key content developed in 2010 and using it as a way to generate blog posts, articles (for site material and link building), promotional campaigns, and PPC landing pages.
Social Media Visibility
Social media can no longer be ignored. Almost every organization was at least setting up “placeholders” in popular social media communities. Target markets continue to grow there and investing (spending?) more time there.
What started out as a way to develop links for SEO has shifted to a full blown marketing emphasis. More organizations tested advertisements in Facebook and LinkedIn. Campaigns were and are being built to connect with key market segments and identify influential users in specific communities.
Connecting Online & Offline Marketing
We know our client’s time is precious but SEM cannot be successful without the dialogue between the marketing team and KoMarketing. The more we knew about what was happening across all marketing channels helped us help you achieve search engine marketing goals.
We’ve realized success in many ways, simply being able to connect the dots between ongoing strategies online and offline. This included link outreach with PR teams, social media promotion of events and conferences, and blog post development based on interviews and current events.
Tools & Analysis
We’re all getting more adept at using developing tools to evaluate internet marketing performance. For example, a larger percentage of our clients are investing in marketing automation tools to track leads and referral sources.
Search engine marketing tools have advanced as well. From customized reports in analytics tools to digging deeper into search with commercial applications like RavenTools, Spyfu, and Web Position, we’ve been able to provide better analysis throughout the year.
What’s Next in 2011?
There seems to be a combination of enhancements to what has worked well in 2010 and new focus and strategy development. Among the larger themes include a greater understanding of content marketing, social community development, and mobile marketing (not just the phone but iPad and competitive products as well).
In addition, KoMarketing will need to help clients identify the different players in the buying cycle through search and social marketing. We’ll also be there to help guide the way through continued technological enhancements – specifically in the search engine marketing industry, and with the tools that help B2B marketers accomplish their job and achieve their goals overall.
- The Team at KoMarketing Associates
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