B2B Online Marketing for Manufacturing & Industrial Companies
Customized strategies to improve your SEO & Pay Per Click results
Our clients have included well-known equipment manufacturers and technology manufacturing companies, along with distributors and smaller to mid-sized manufacturers. Some of the industries we have worked with include agricultural equipment, digital printing presses, large format printers, material handling, measurement devices, and semiconductor manufacturing equipment.
If you are not selling directly on line, we focus on generating real leads that your sales people will be highly motivated to pursue.
Issues we encounter frequently with manufacturers and distributors include:
- If selling direct, the need to make sure that search engines can access your product catalogues. Often this valuable content are “hidden” behind an internal search function or is difficult for search engines to crawl.
- If selling regionally, the opportunity to take advantage of local SEO strategies.
- If selling globally, a variety of strategies – both technical and content-related - so that your website will rank high in countries outside the US. For two Fortune 500 companies, we conducted initial keyword research – in German, French, Spanish, Italian, and Portuguese – and then provided training to each country’s manager in how to conduct further keyword research and which on-page elements use keywords.
Often we find a need for more rich content, such as resource pages, articles, how-to tips, and other value-added materials that go beyond your product descriptions to encourage not only repeat visits and sales but attract links from other sites that will improve your search engine rankings.
For an in-depth look at what has made us so successful, check out our company section. Or give us a call today at 1-877-3-B2B-SEO (1-877-322-2738)
Additional resources from KoMarketing Associates to help you get to know us better:
