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Guide to Increasing Your Company’s Web Presence Through Link Building

Download the full Link Building Guide pdf-icon.

What is link building and why is it important to crucial to increasing your site’s presence on search engines?

This free guide from KoMarketing Associates answers those questions.

Link building is a critical component in SEO for building keyword visibility in search engines like Google and Yahoo. This guide explains how to help your Website gain high-quality links and how to avoid being penalized by search engines for getting links from bad sites.

There are a host of factors you should consider when trying to build links to your site.

Factors:

  • The Text Used for the Link Itself and Immediately Around the Link
  • Volume of Links That Point to the Page Where You Want a Link
  • Industry and Thematic Relationship
  • The Location of Link on Web Page
  • The Age of Target Website/Web Page

You also need to keep in mind factors that could penalize you in the link-building process.

Watch Out For:

  • Linking to “Bad Neighborhoods”
  • Link Spamming

Our link-building guide also explains the components of a submission, and what you can do to maximize your inbound links through components.

Important Link Components:

  • Link Title
  • Link URL
  • Link Description
  • Contact Information

There are several different strategies you can use to build inbound links. Our guide explains the advantages and disadvantages of these tactics.

Inbound Link Strategies:

  • Directory Submissions
  • Competitive Link Building Research
  • Keyword-Specific Link Building Research
  • Commercial Link Acquisition
  • Press Release Syndication
  • Event Sponsorships, Strategic Partnerships and Organizational Affiliations
  • Signing Up for Google and Yahoo Alerts to Identify Link Opportunities
  • User Contribution Based Outreach
  • Social Media Integration
  • Natural Link Building Development

We also provide templates for building links through.

Templates:

  • Email messages to target Websites
  • Directories
  • Press Releases
  • Social-Media Sites

Once you start your link-building campaign, we show you how to track who’s linking to your site using a variety of tools including Google Webmaster Tools Link Analysis.

Download the full Link Building Guide pdf-icon.