Companies with webpages that are not properly optimized for mobile use could be missing out on significant opportunities to interact with and drive sales from users, according to a post on the Google Mobile Ads Blog. Google’s “What Users Want Most From Mobile Sites Today” survey highlights statistics regarding smartphone users’ behavior toward mobile friendly and unfriendly sites.
The research shows 75 percent of smartphone users prefer mobile-friendly sites, but 96 percent have encountered websites that are not optimized for mobile. When users have visited a mobile-optimized site, 74 percent are more likely to return to that site in the future. However, 61 percent say if they don’t see what they’re looking right away on a mobile site, they will move to another, which could result in loss of business as well as a damaged reputation for the company without a mobile-optimized site.
From a Smart Search Marketing post, “Along with multiple channels, B2B marketers need to focus some of their lead generation SEO and PPC efforts on mobile devices. According to a recent study from emarketer.com, more than half (59 percent) of business to business decision makers have used a smartphone device to gather purchase information. Business is no longer just conducted during working hours while at a desk. Potential leads are logging onto a company website, blog, or catalog from anywhere – anytime.”
B2B marketers need to ensure their sites are optimized for mobile use, as this research shows the business implications of mobile friendly and unfriendly sites. As more professionals turn to mobile to generate leads, mobile site optimization will become vital for achieving desired business results.