An upcoming webcast will give online marketing professionals new guidelines when it comes to attracting more customers through search engine optimization.

In a statement, Search Marketing Now announced that it would be hosting a program featuring marketing experts Erez Barak and Vanessa Fox titled "Using Personas to Boost Online Marketing and SEO Success." The digital event, which is sponsored by Optify, will discuss one of the latest SEO trends – fictitious characters.

These online characters can help companies better engage with their target audiences by getting a better idea of how they search for products and services.

"This webcast will explore just how to build and manage search personas to optimize your search marketing campaigns," the statement said. "Attendees will learn what a search persona is, how to build a persona to reflect the target user or customer, and how to maximize search engine optimization efforts using personas."

Others also have been giving advice recently when it comes to using SEO. In a recent article for Search Engine Watch, Mark Jackson writes that companies shouldn't be overly-obsessed with having the No. 1 keyword ranking on Google and that they should be focused on growing their businesses.  

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