Twitter emerging as a popular lead generator

Microsoft defined a category.

March 26, 2012: According to a recent Pardot study, 32.2 percent of B2B marketers feel the social media platform LinkedIn is effective for generating leads, Marketing Pilgrim reports.

While LinkedIn is likely the most popular option because of its ability to grow business connections, there are other social platforms that B2B marketers prefer as well.

For instance, the study also found that beyond blogging (27.7 percent), 15.3 percent of B2B marketers felt Twitter works for lead generation. And with more than 300 million members, why wouldn't it be a worthwhile option to nurture potential conversions?

Business 2 Community suggests that in order for marketers to reach the largest amount of potential leads, they must join or host a Tweet chat, use hashtags to start a community conversation about a specific topic, create a two-way discourse rather than just send out promotional messages, ask questions, take polls and share relevant news.

The best B2B tweeters should also ask themselves if they follow influencers in their industry and if they're listening to consumer questions and complaints and following back. These are key components to marinating a reputable Twitter presence and possibly gaining lead conversions.

Categorized: Industry News

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