Call Us at: (877) 3-B2B-SEO

Twitter emerging as a popular lead generator

Written by on

Microsoft defined a category.

According to a recent Pardot study, 32.2 percent of B2B marketers feel the social media platform LinkedIn is effective for generating leads, Marketing Pilgrim reports.

While LinkedIn is likely the most popular option because of its ability to grow business connections, there are other social platforms that B2B marketers prefer as well.

For instance, the study also found that beyond blogging (27.7 percent), 15.3 percent of B2B marketers felt Twitter works for lead generation. And with more than 300 million members, why wouldn't it be a worthwhile option to nurture potential conversions?

Business 2 Community suggests that in order for marketers to reach the largest amount of potential leads, they must join or host a Tweet chat, use hashtags to start a community conversation about a specific topic, create a two-way discourse rather than just send out promotional messages, ask questions, take polls and share relevant news.

The best B2B tweeters should also ask themselves if they follow influencers in their industry and if they're listening to consumer questions and complaints and following back. These are key components to marinating a reputable Twitter presence and possibly gaining lead conversions.

One Response to “Twitter emerging as a popular lead generator”

  1. Twitter emerging as a popular lead generator | Leads Says:

    [...] Twitter emerging as a popular lead generator Twitter emerging as a popular lead generator According to a recent Pardot study, 32.2 percent of B2B marketers feel the social media platform LinkedIn is effective for generating leads, Marketing Pilgrim reports. While LinkedIn is likely the most popular option because of its ability to grow … Read more on KoMarketing Associates [...]



Related Articles

B2B Manufacturers Slower to Adopt Content Marketing; 46% Planning to Increase Efforts

Wednesday, April 16th, 2014

Twitter to Roll Out 15 New Ad Products in Six Months

Friday, April 11th, 2014

Use of Marketing Automation in B2B Increases 112% Compared to 2013

Tuesday, April 8th, 2014

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.