A recent survey from digital marketing agency Webmarketing123 revealed pertinent information about lead generation and how money is allocated for company budgets, Search Engine Land reports.

The study, which polled 500 U.S. online marketers between August and September, revealed that B2B and B2C companies both agree that SEO has the biggest impact on lead generation. Specifically, 57 percent of B2B marketers cited SEO as their primary source, while 41 percent of B2C marketers concurred.

In addition, SEO makes up 33.3 percent of B2B marketers' budgets, followed by pay-per-click at 27.8 percent and social media marketing at 9.5 percent.

However, 60 percent of respondents stated that they plan to increase their social media budget in 2012 due to the growing popularity of sites such as Facebook and Twitter. A total of 68 percent said they've generated leads from social websites and B2B companies are evenly active more across all three major platforms. Specifically, 34 percent are on Facebook, 26 percent use Twitter and and 25 percent utilize LinkedIn.
 

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