A recent study from Lopez Research and The Software Industry Association (SIIA) of 106 marketing executives revealed social media is a growing trend among B2B marketers. Researchers also touched on respondents' use of email and mobile marketing solutions.

Specifically, almost 90 percent of companies believe social media marketing will benefit business – this, despite the fact that 75 percent currently don't outsource any social media efforts.

However, B2B companies have displayed interest in investing in social media channels such as blogs, Twitter and LinkedIn – a "far cry" from as little as five years ago when businesses questioned the importance of social media, Forbes reports.

"Social media has clearly become a widely used tool among B2B marketers and few doubt that it is helping their business," said Rhianna Collier, vice president of SIIA's Software Division. "But our survey also shows that marketers may not be dedicating the resources necessary to get the results they want from social media marketing."

While it seems that social media still has a ways to go until full adoption in the B2B sector, researchers also believe that mobile marketing will make gains in the next two years, projecting "double-digit growth" in terms of usage. 

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