Many businesses rely on their websites and search engine marketing in order to better engage with the public and generate more leads overall.

A survey from Infogroup found that 60 percent of all small businesses surveyed said their website was either "somewhat important" or "very important" when it came to reaching out to consumers. In addition, 50 percent of those surveyed said that using email to connect with clients was a vital to marketing efforts. Twenty percent of firms using social media programs said that Facebook was their most important platform.

The head of Infogroup said that the results showed that more of a spotlight was being put on marketing.

"It's heartening that small businesses are feeling positive about their own growth and prospects," said Infogroup President and CEO Clare Hart. "The survey shows that they are committed to using marketing to grow their business.

No matter what avenue a firm chooses to go down, whether its search engine marketing or social media outreach, having the right strategy can make all the difference.  

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