This year, search engine marketers look to blended search results to evaluate and understand true SEO performance, with a focus on video optimization and social sharing. This is according to recent BrightEdge survey results.
The survey results show 69% of marketers believe evaluating blended search results will be more important in gauging SEO performance this year than in 2012. Blended results display images, videos, places, news, and social results, placing an importance on multiple sources of content for SEOs.
YouTube is the world’s second largest search engine, which highlights the importance of video optimization for search results within YouTube as well as blended search. The BrightEdge results indicate 68% of marketers will place more importance on video optimization in 2013.
Social sharing has also emerged as a driving force behind increased visibility in blended search results. As a result, 80% of marketers are finding social sharing an important tactic to improving ranking in 2013.
Jim Yu, Founder and CEO of BrightEdge, says, “SERPs no longer feature just text-based results and have evolved to include image, video, social, and local results. Marketers now need to know the rank of their pages among all types of results, including image, video, social, and local. Metrics and strategies based on blended rank and not just text results alone allow marketers to devise SEO strategies based on true measure of SEO performance.”
As blended search results become increasingly important to SEOs, video optimization and social sharing will be crucial factors in driving higher visibility within SERPs. The year 2013 will likely see content creation and optimization across many channels as a way to drive traffic to websites through blended search.