SubscribeSEM establishes itself as a line item on budgets
2009-03-27
A new study finds that for the first time in its history, search engine marketing (SEM) is being allocated into the marketing budgets of many companies.Although the amount spent on SEM has grown over the last decade, most of the funding came from budgets that had been earmarked for traditional marketing efforts. This year, according to the Search Engine Marketing Professional Organization (SEMPO), SEM is being considered as budgets are being put into place.
Kevin Lee, CEO of Didit and a member of the board of directors for SEMPO, says SEM has proven itself as a viable marketing tool which has caused a number of companies to consider spending in the beginning of their marketing cycle.
"The effectiveness of online marketing has been proven as we are seeing how online media can target consumer segments and behavior in a way no other marketing channel has ever been able to achieve," he said.
According to the group, 32 percent of companies funding for SEM came from a mix of new and existing budgets with another 30 percent saying SEM was a new line item in their budget.
As reported earlier this month, SEMPO predicts that $14.7 billion will be spent on SEM this year with the number rising to $26.1 billion by 2013.
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