Media investment management firm GroupM released a report this week in which researchers predicted that U.S. spending on web advertisements will rise four percent from 2008 to 2009, and that the rate of growth will only increase.
GroupM’s study, cited in a report at Emarketer, said that internet advertising performed better than any other type of media during the recession, and predicted that online video advertising would succeed social networking websites as the next big thing in online marketing strategies. Declines in spending on traditional media also helped push internet spending higher as a percentage of the total.
The study, titled "Interaction 2009," asserts that the percentage growth in worldwide online ad spending will reach double figures in 2010, and that the percentage of advertising budgets spent online will continue to climb, reaching nearly 15 percent in 2010.
The growth in internet ad spending has been fueled partially by the slump in similar spending on traditional print ads. Research firm Min Online said recently that advertising page counts dropped significantly for some print publications.