According to recent GlobalSpec research presented on the Marketing Maven blog, the industrial industry is seeing the increased usage of mobile. Data from the research indicates 50 percent of surveyed professionals use one or more mobile devices for work-related activities, which gives mobile marketers the opportunity to capitalize on this usage.
Industrial professionals using mobile devices for work-related activities are doing so with increasing frequency; 28 percent admit to using their devices at least “a few times a week.” Data shows 21 percent of tech professionals use their mobile devices to do research and/or source parts and read work-related articles of papers. Some of the other activities being performed include watching work-related videos and receiving engineering and technical news feeds (20 percent each). With each of these activities comes the opportunity for marketers to create content that will appeal to these professionals on their mobile devices.
From a recent Forrester report, “B2B tech marketers’ content management strategies must now include mobile platforms as a routine delivery channel. Innovative marketers will create unique mobile content to take advantage of the opportunities the platforms offer to drive new revenue and enhance the customer experience to ensure renewed business in the future.”
The increased mobile usage by tech professionals could unlock significant opportunities for marketers within the industry. According to the research, marketers should ensure they are creating mobile-friendly material on sites as well as enabling interaction through news feeds or apps.