According to the 2011 Minnesota Skills Gap Survey, 45 percent of responding manufacturers considered the shortage of skilled workers to be a moderate to serious problem in the state, the Brainerd Dispatch reports.

The biggest shortage of manufacturing workers were skilled production (58 percent) and scientists and engineers (40 percent), although shortages were not as severe for management, administration and customer service positions.

However, manufacturing marketing has been useful for one Minnesota company to help close the gap of skilled workers in the state. Close-Converse Commercial and Preferred Properties is continuously working on its marketing efforts to promote its business to potential employees and development corporations to increase visibility.

"I think we are seeing the people start to come (and apply for jobs) and I think it's a matter of time," employee Kevin Close told the media outlet.

According to HubSpot's Manufacturing Industry News blog, businesses must be able to perform their marketing efforts correctly to see results. This includes adding valuable contact information on the company website, as well as a call to action, linked ads to landing pages and use of data analysis to improve knowledge about project success.  

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