Using social media to better engage with consumers is one of the most popular strategies being utilized by companies in a variety of sectors. More often than ever, firms are turning to Facebook, which counts its membership in the hundreds of millions, to spread the word about products and services.

Among the most desirable demographics for some companies is new mothers. A recently released report from the Direct Marketing Association found 84 percent of these women used the website. Firms selling everything from baby food, to the services of a baby sitter, can use the site to reach out and get more clients.

“Most new moms these days are millennials, who are not just internet native, but also have been on social networks from the get-go,” Mary Jo Romeo, president of Mom365, a division of Our365, said in the DMA release. “We wanted to see whether they relate to marketing and privacy issues differently than other groups.”

One way marketers can find success is by engaging with people on a more personal level. Social Media Examiner reports that advertisers should make it their goal to "communicate with your fans as though you were talking to your friends."

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