LinkedIn membership surges after IPO
June 17th, 2011
LinkedIn's relevancy as a social site continues to grow, with comScore reporting the professional network's membership skyrocketed after its initial public offering last month.
According to Bloomberg, the social network's American user base grew to 33.4 million in May – up 6.7 percent from the previous month. This comes after a subtle 2.5 percent decline in registration between March and April.
Last month, LinkedIn was the first American social network to hold an initial public offering, which helped to generate more brand awareness for the social media outlet. LinkedIn is fast approaching the No. 2 spot in terms of American membership, trailing behind Myspace at 34.9 million.
"User growth on the platform will remain strong, and we see enormous opportunity to leverage LinkedIn’s user profile information and social graph for the benefit of third parties building on its platform," Ken Sena, an analyst with Evercore Partners told Bloomberg.
A recent report from Performics indicates many consumers believe LinkedIn is the most important social network to have an account As many as 50 percent of respondents visit LinkedIn at least weekly, while 20 percent said they log in daily.


