Internet users are beginning to consult multiple search portals to find the answers to queries, indicating there is growing value in B2B search engine optimization across multiple platforms.

According to a new report from Performics, relayed by MediaPost, 79 percent of internet users will try a different search engine if they don't find what they are looking for after their first query. Additionally, 89 percent will modify their searches until they get the result they originally wanted.

Firms should take note of prospective clients' tenacity and ensure their websites are optimized for multiple search engines. The survey also found that consumers were more likely to click brands that appeared multiple times on the search results page.

Conducting online research still seems to be a primary use of search engines. Performics found that 83 percent of respondents used search engines to find specific manufacturer or brand sites, while 80 percent leveraged portals to gather more information.

With Yahoo's organic traffic now powered by Bing, optimizing websites for multiple search engines has become even easier. According to recent comScore data, Bing now accounts for more than one-third (33.8 percent) of total searches conducted in the United States. 

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