Check your phone. Is a smartphone? If so, you're one of a growing number of people who uses the devices not only to place calls, but to read email, browse the internet and interact with friends and brands on social networks. If not, you're still in the majority, though perhaps not for long.

In an article for BtoB magazine, Kate Maddox cites Nielsen research that found 36 percent of U.S. adults have a smartphone, while 5 percent have a tablet computer. With millions of consumers and employees already connected to the mobile channel, developing a campaign targeted for the devices is becoming a key tactic in spreading the word about a brand or product.

Jason Miller writes for Business2Community that mobile advertising is a "crucial" aspect of B2B marketing and generating sale leads.

He notes that the number of people who read corporations' and brands' online content through their mobile devices has now surpassed the 50 percent mark, underscoring the importance of ensuring your online presence is tailored for mobile viewing and edited to be SEO-friendly to offer valuable content to your potential clients. 

"Mobile and social are a match made in heaven," Miller comments. "It’s up to B2B marketers to leverage the best out of the relationship."

 

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