A recent joint research project from MBA students at the Massachusetts Institute of Technology and Babson College found that inbound marketing efforts improved sales and performance.

Using inbound marketing software, Hubspot users experienced an average of 32 percent increase in leads per month during a three-month period. After one year, they saw 26.4 times more leads, while overall, users saw a 13 percent increase in monthly visitors.

When translated into a B2B environment, Business2Commnuity believes that inbound marketing efforts by B2B marketing firms can "play a massive part in your engagement model and help your ecommerce business thrive."

Specifically, if a firm produces a variety of inbound marketing campaigns for various clients, it creates industry-specific content that, if organized and indexed correctly, can be found by search engines to make a site a "one-stop B2B ecommerce shop."

Another way to improve efforts is to position keywords in content so blog posts or marketing efforts can be found in Google's first page of search results – preferably the top five positions where most people usually click. 

The news source notes that inbound marketing techniques are "the most beneficial way to harness the power of ecommerce," and can be useful in sparking B2B success.

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