Recent research from global public relations company Punch Communications revealed significant findings regarding the use of social media in B2B marketing.

Specifically, the company cites Webmarketing123's recent survey that found Facebook was the top social media network of choice for B2B marketers, at a 35 percent usage rate.

When utilizing these platforms to reach consumers, it may be important to alter one's approach to determine what topics are really resonating with users on a daily basis.

"Although Facebook remains a consumer-centric social network, the site's user base has great appeal for B2B marketers," said Peter Goold, managing director at Punch. "Businesses wanting to utilize the site need to ensure that the tone of their content is suited to the network – which might mean taking a different, less formal approach than in other channels."

Business2Community recently pointed out some interesting Facebook data that B2B marketers can keep in mind when advertising through the channels. For example, the most Facebook activity takes place at 11 a.m., 3 p.m. and 8 p.m. on weekdays, while posts published in the morning tend to have the highest click rates.  

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