Hootsuite has announced the addition of three new app plugins to improve organization and access to content from social media accounts. The app plugins, Zendesk, Evernote, and Storify, allow users to send content from social media sites to third-party external spaces and sources. According to Hootsuite, the goal of the newly added app plugins is to reduce the amount of time spent clicking and searching through several social networks.
Each app plugin has a different function, including cloud-based customer service, note taking, organization, archiving, and story building. Zendesk provides timely answers to customer questions and requests involving content on Facebook and Twitter. A Zendesk question “ticket” drops down directly from the Facebook and Twitter dashboard through which users can indicate the type of inquiry, status, priority, etc. Evernote offers Hootsuite users a space to archive and organize pieces of content from social media sites such as text, images, webpages, voice memos, and more. Storify is a tool that was developed as a space where users can create stories through compelling elements of Twitter and Facebook posts that can later be shared on other social networks.
The new plugins will join the current Hootsuite platform, which allows users to manage their company, brands, and personal profiles on social media sites all in one place. These three app plugins were developed due to a rising demand for a central space to store, organize, and share social media content. The app plugins are available for all 5 million Hootsuite members and can be downloaded for free.
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