July 11, 2014: Google Plus celebrated its third birthday this past month, and no updates or special features debuted to celebrate the event, according to Mashable.
When Google Plus boss Vic Gundotra resigned from his position two months ago, many people were left wondering whether the search engine giant would write off the social networking site. However, Google claims that it has no intent to do away with Google Plus, according to the San Jose Mercury News.
Google has further elaborated on its decision to keep the social network going, claiming that Google Plus has helped create a unified profile for each individual who utilizes a Google service. In turn, the company has been able to provide more relevant, targeted advertising to its users.
“We’re committed to building a product that people absolutely love. So no, Google isn’t giving up on Google Plus,” David Besbris, a Google engineering vice president who took over Google Plus, told the Mercury News.
Compared to Facebook, Google Plus still trails behind according to its number of current active users. The Seattle Times reports that Facebook has 1.2 billion monthly active users, while Google Plus has 540 million.
Google CEO Larry Page was recently asked about Google Plus, which was barely mentioned at the Google I/O developer conference, according to the New York Times.
“The service has been growing tremendously,” Page told the news source. “People are always like, ‘Oh, what’s going on?’ But for us, we’re super excited about it because it’s a big service, growing continuously, since we launched it, at a high rate, and we’re making it better and better every day.”
In terms of business, Google Plus can still be a valuable social networking tool, as discussed in a recent blog post from Kelsey Jones earlier this week. Users can create company profiles and establish themselves as industry experts through their posts.
The integration of Google Plus with other Google programs, such as Maps and Places, makes it even more essential to B2B companies. Businesses can connect their Google Maps listing with their Google Plus profile, redirecting people to a page where they can find contact information.