Google is looking to build further support for its +1 feature through a standalone button that can be implemented into websites and blogs, the company recently announced.

The +1 button is a way to directly indicate whether a website is relevant to the terms that were searched and may have a pronounced effect on B2B SEO, if it takes off among Google users. For example, if consumers search for a piece of software and the top two websites are both optimized for that term, but the second website has a more diverse software library, then searchers will be more likely to give that site their nod of approval.

"+1 is as simple on the rest of the web as it is on Google search," Evan Gilbert, a software engineer at Google, wrote on the company blog. "The next time your connections search, they could see your +1’s directly in their search results, helping them find your recommendations when they’re most useful."

The new +1 button gives B2B companies yet another sharing tool to add to their websites, alongside social media buttons from LinkedIn, Facebook and Twitter.

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