Google adds new functions to streamline search results
2009-10-30
Though Google has dominated the search market for many years, recent months have seen competitors Microsoft and Yahoo slowly chipping away at the giant's market share. To that end, Google introduced earlier this month a new set of search tool that enable users to better focus and refine their search results.The new tools have been integrated into the existing sidebar box displayed with all sets of Google search results, which B2B SEO marketers should bear in mind. Searchers can filter their results for more or fewer shopping sites, pages that they have or have not already visited, news, blogs and books.
The search options panel has been around since this May, when Google rolled it out at an event dubbed "Searchology." "We want to help our users find more useful information, and do more useful things with it," wrote Marissa Mayer and Jack Menzel at that time on Google's official blog.
Some experts, like Michele Masterson at Channel Web, see the new features as responding to Microsoft's Bing advertisements that caricature the profusion of information that can result from a Google search.
Share this article:
© Brafton, Inc. 2009
Related Articles
Preparing B2B online marketing campaigns for Yahoo-to-Bing paid search transfer
2010-08-31Last week, Yahoo and Microsoft announced the transition of Yahoo's organic searches to Bing was complete. The next step in the companies' search alliance is to migrate Yahoo's paid search clients to Microsoft's adCenter. Full Story...
Bing now handles all of Yahoo's organic searches
2010-08-27Yahoo announced earlier this week that all organic searches conducted through the portal are now being routed through Bing, which could have a significant impact on B2B search engine optimization. Full Story...
Experian: Ask network gains most search engine market share in July
2010-08-25While Google still serves the majority of search engine queries, Experian Hitwise recently reported that the Ask network was the biggest mover during July. Full Story...
