A new social media platform from the world's most popular search may have a big effect on high-tech marketing.

In a recent article for Entrepreneur magazine, business writer Mike Spadier says that Google's new Google+, which allows users to click "+1" on links they find useful, could affect businesses' search engine optimization efforts.

Despite the fact that the social media platform has grown quickly, with more than 20 million people signing up since its June 28 release, it is not entirely clear how it will integrate data from other networking signs.

"While '+1's are currently appearing in the search pages for users that are logged in to their Google accounts, it's too early to say exactly how '+1's will affect users who aren't logged in," Spadier writes. "Looking at how Facebook and Twitter "Likes" and "retweets" currently affect where a site appears within search pages, one has to assume these +1's will be as influential, if not more."

Google made other headlines when it introduced the latest version of its browser. Chrome 13 includes a number of new features included Instant Pages which is able to predict which pages a person wants to view in a quicker time frame than before.
 

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