August 1, 2013:
According to a recent news release, Facebook has begun rolling out “Embedded Posts,” a feature that will likely increase brand exposure for B2B marketers and social media marketers in general.
The new feature gives marketers an opportunity to embed Facebook posts directly onto websites or blogs, including pictures, videos, hashtags, and any other Facebook friendly content. Once embedded, visitors will be able to engage with the content (like, share, comment, etc.) just as if they were on the brand page itself, without having to end their current website experience.
According to an AllFacebook blog post, users can embed posts by selecting “public” from the audience selector, once set; an “embed post” option will appear in the drop-down menu. After selecting “embed post,” a HTML friendly code will be provided that can be directly copy and pasted onto your own webpage or blog.
While this option is currently only available on five media pages, CNN, The Huffington Post, Bleacher Report, People, and Mashable, however, Facebook promises broader availability soon. This gives marketers an opportunity to see a few major media pages test the new initiative and evaluate options for their own pages and content assets.
Embedded Posts will likely arm B2B marketers with another powerful Facebook tool to foster brand engagement. According to previous news, “roughly 46% of marketers list building awareness and sentiment for their brands as their top goal in Facebook.” With Embedded Posts, Facebook could become an even more popular tool among social marketers looking to increase brand awareness.
Look for B2B and B2C brands in the near future to start including embedded posts on their sites and blogs as the feature becomes available to more users.