Facebook has just enabled new administrator features that could make its accounts much more business friendly. These updates could also assist marketers looking to expand Facebook responsibilities within their organizations.
The latest changes to Facebook include scheduling posts in 15-minute intervals for a later time of day, week, or month up to 6 months in advance, as well as adding multiple administrators to an account. These changes could potentially threaten social media tools such as Tweetdeck and Hootsuite, as the functionality of these tools has been incorporated directly into Facebook’s interface.
As part of the rollout, any administrator added to a Facebook account will automatically be defaulted as a manager. This means the individual will have access to all functions, including managing admin roles, editing pages and adding apps, creating posts as the page, responding to and deleting comments posted, sending messages as the page, creating ads, and viewing insights.
Since it is reported that 94 percent of marketers are active on Facebook, it may be advisable for those managing larger accounts to designate specific duties for a multi-user Facebook account team. Some brands are active enough to justify several roles within their social team; these new changes allow managers to create other roles for admins, including “content creator,” “moderator,” “advertiser,” and “insight analyst.”
These latest updates allow marketers to potentially leave social media tools behind, as Facebook has incorporated their functionality into its own interface. Marketers can now expand social teams, assigning roles to individuals to execute more specific tasks while having more than one log-in tied to an account.