Don't trust Google? There's an app for that
2009-11-05
Users of Google services will get a peek at the company usually restricted to the programmers and online marketers that the company works with. The search giant yesterday released a service called Dashboard, which will allow users to view much of the information that Google has collected about them.The company's web apps and flagship search engine are the single most important target surface for online marketers, particularly those who work in search marketing. Although the company's free products are wildly popular with users, lingering concerns remain over the way that their personal data is treated by the company.
Email data, alerts, Google docs, and personal information will be among the data collected and displayed by Google Dashboard. Some experts say that this kind of openness could be the beginning for a trend in search marketing and speculate that users could change their online behavior based on this newfound awareness of their personal information.
Some critics of Google claim that Dashboard is an insufficient answer to their concerns, noting that the new app reveals little of what the company actually does with the information it collects.
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© Brafton, Inc. 2009
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