Google's recently announced Knowledge Graph feature is offering users an entirely new way to search for information.
According to Mashable, Knowledge Graph enhances the search experience by removing the clutter for, say, a general search of the word "Kings" with a filter to determine which entity is being searched for. A window will now appear on the right side of the results page with options for, to use the same example, the sports team, the TV show or actual royalty. After a choice has been made, Google will filter results for that specific thing.
Google will power the feature using Google Maps, Google Local, Google Shopping and Freebase, a knowledge base it purchased in 2010.
But the bigger question remains – how will this change affect SEO?
"This is probably a major change for the users of Google, more than businesses," says StewArt Media chief executive Jim Stewart, as quoted by Smart Company. "But it's something you have to keep on top of and make sure you're just always using the best practices to make sure your information can be catalogued and found."
It's still recommended that marketers and businesses continue with their SEO strategies for the time being until more is known about how Knowledge Graph will affect results, if at all.