Disconnect exists between small businesses and SEO

Where's the money going?

March 30, 2012: According to a recent study from SMB DigitalScape, nearly 75 percent of small- and midsize business (SMB) websites don't include an email link on their homepage for consumers, eWeek reports.

This is just one of multiple deficiencies researchers found SMB websites to be suffering from. An additional 65.7 percent of websites didn't contain a form-fill option for consumers to request information, while six in 10 of these websites didn't contain a local or toll-free phone number. Not providing this information hurts SEO rankings, because Google can't index as much company information.

"The data … certainly point to considerable market opportunity for SMB marketers and aggregators, as many SMB Websites today are deficient across multiple dimensions," said Steve Marshall, director of research with BIA/Kelsey. "As you go through the data, it becomes pretty clear that while the world is shifting to a social, local, mobile orientation, most SMBs are just not there yet."

Another way to improve SEO is to be present on social media platforms. However, a simlar study from the Software & Information Industry Association revealed that while 90 percent of marketing executives use social media, more than half (54.5) invest less than 10 hours per day on campaigns. Thrity-five percent spent just one to five hours on social media. 

Categorized: Industry News

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