Call Us at: (877) 3-B2B-SEO

Content Marketing Remains Top B2B Marketing Tactic Despite Challenges

Written by on

According to Curata’s B2B Marketing Trends 2012 Report , content marketing remains the top marketing strategy among B2B marketers, but challenges with originality and measurement are prevalent. This data is based off responses from more than 450 marketers to better understand the B2B marketing landscape.

The data shows 87 percent of marketers have content marketing strategies in place, up from 82 percent at the conclusion of 2011. Search engine marketing (67 percent), events (62 percent), and public relations (56 percent) are also cited as important strategies to achieve marketing success.

While content marketing is noted as the most widely utilized marketing strategy in 2012, creating original content is a challenge marked by 69 percent of survey respondents. Allocating time to content (65 percent), finding high-quality content (43 percent), and measuring results (40 percent) are also hurdles for marketers, as cited in the report.

From an eMarketer article on the topic, “The popularity of content marketing appears clear, especially among B2Bs. And measurement is undoubtedly improving as programs become more sophisticated and the marketers executing content strategies become more experienced with them. But devoting the energy to creating and executing original, valuable content will be a precursor to any other successes on the content marketing front.”

Content marketing is growing as a vital part of marketing strategies, as shown in these survey results. However, marketers will need to overcome the challenges of starting and sustaining a well-executed strategy in order to achieve success in the future.

© Kujansuu

3 Responses to “Content Marketing Remains Top B2B Marketing Tactic Despite Challenges”

  1. 5 Ways B2B Can Learn From B2C Marketers – Business 2 Community | BizLocal Says:

    [...] and more consumable, …Lack of resources is biggest B2B content marketing challengeBraftonContent Marketing Remains Top B2B Marketing Tactic Despite ChallengesKoMarketing AssociatesHow to Feed Your Content Marketing EffortsSmall Business [...]

  2. B2B Brands Adopting Social Marketing with Multiple Goals in Mind Says:

    [...] content marketing emerges as a powerful tool, 39 percent of B2B brands use social to promote their brand’s content. [...]

  3. Content Marketing Accounts for Portion of Budgets; Expected to Increase in 2013 Says:

    [...] marketing is becoming a vital channel across industries; in fact, B2B marketers cited it as their top marketing tactic in 2012 and a strong supporting tool for successful SEO efforts. From an Econsultancy press release, [...]

Related Articles

LinkedIn Continues To Top B2B Marketing Social Media Usage

Tuesday, April 22nd, 2014

B2B Manufacturers Slower to Adopt Content Marketing; 46% Planning to Increase Efforts

Wednesday, April 16th, 2014

Twitter to Roll Out 15 New Ad Products in Six Months

Friday, April 11th, 2014

Contact KoMarketing Associates

If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team.