According to a recent survey from Curata, 48 percent of B2B marketers deployed some form of content curation as part of their marketing strategies, Search Engine Land reports.

InboundSales points out that when performed correctly, content curation is an effective SEO strategy that can help a company establish credibility and trust and allow it to act as an authority within their industry.

However, the process of content curation – the act of gathering and sharing relevant online content such as blogs, articles, videos, photos and tweets – is seen by some in the B2B arena as stealing.

In order to avoid this label, B2B marketers should ensure that the site with curated content focuses on valuable information and isn't self promotional, Brian Rice, Business2Community co-founder, explains to the news source. He also stresses the importance of getting to know the owner (or owners) of the blog the marketer is considering syndicating, as this will provide insight of their audience and goals.

Tony Karrer, co-founder of online community generator Aggregage, adds that marketers should confirm the articles they share have been given express approval from content owners. Allowing commenting below shared content can also increase its SEO value.
 

Bookmark and Share