Bing has completed the “Phoenix” update for its Webmaster Tools, which includes several updates to existing features as well as some new capabilities, according to a post from the Bing Webmaster Center Blog.
The first change SEOs will notice is the entirely new look of the tools, giving it a fresh and simple feel. Improved navigation and top-line data will ease its use and become more appealing to SEOs. Some of the new additions to Bing’s Webmaster Tools include SEO Reports, SEO Analyzer, Fetch as Bingbot, Canonical Alerts, and Link Explorer, which could be the most influential change incorporated for SEOs.
According to a Search Engine Land post by Vanessa Fox, “SEOs may be most interested in the new Link Explorer, which in many ways is a replacement to Yahoo’s Site Explorer. Site Explorer was the only search engine-provided tool that provided external link data for non-owned sites and shut down late last year. Enter any URL and then choose to see incoming (external or internal) links to just that URL or the entire site. You can filter this list by domain, anchor text, and text on the linking page to see and export up to 1,000 matching links.”
More information about the changes can be found on the Bing blog, but SEOs have reason to be excited about the new update for Bing analytics. The updated features provide a more user-friendly interface and offer new tools for SEOs to explore data.