Firms are increasingly spending more money on B2B online marketing, indicates a new report from ad technology firm The Rubicon Project.

Businesses looking to get in touch with their clients are increasingly adopting public-facing blogs, according to a recent report from eMarketer.

Firms that have invested heavily in B2B search engine optimization may want to consider adjusting their sites for Bing, as new statistics indicate the portal has overtaken Yahoo.

The internet has is an important asset for B2B firms. As a result, B2B online marketing expenditures are expected to grow in 2010, according to private equity firm Veronis Suhler Stevenson.

While many firms measure the success of their social media marketing campaigns based on the number of followers they have, a recent survey indicates that doesn't accurately portray a brand's pull with fans.

A recent report from comScore indicates that Twitter's reach is on the rise, emphasizing the importance of the platform to B2B online marketing campaigns.

The Direct Marketing Association expects digital marketing channels, driven by social media, to overtake traditional platforms, indicates a new report.

A new eMarketer report suggests that digital marketing expenditures will grow significantly during the next four years. The platform's growth is predicted to be unmatched by any other channel.

As the economic recession subsides, many businesses are beginning to invest more in their marketing budgets. This is especially the case in the manufacturing sector, reports Global Spec.

Thought leadership marketing has traditionally consisted of person-to-person activities, such as in-person seminars and public speaking presentations. As the popularity of social media rises, though, this is rapidly changing.

Decision makers at technology firms are increasingly adopting social media to help them make purchase decisions, claims a recent Marketing Profs report.

Google may be creating a new social networking site, adding a new platform on which companies can target possible clients, CNET reports.

The recession had many B2B firms reassessing their marketing campaigns. Ironically, it's that instability will drive B2B online marketing expenditures in 2010, suggests eMarketer.

As many firms begin to diversify their B2B online marketing campaigns, social media has exploded in popularity. Some companies have seen tremendous success using Twitter specifically, as BtoB Online reports 66 percent of B2B firms are satisfied with the return on investment with the platform.

While social media marketing is a tremendously effective marketing channel among B2C firms, it doesn't see as much use in B2B online marketing. A recent survey conducted by LeadForce1 may explain why. According to the report, many social media click-throughs do not end up converting to sales.

According to a recent report from comScore, social networking is the fastest-growing mobile content category. The report further confirms the surging popularity of the emerging platform.

Lead generation continues to be the biggest B2B marketing challenge for many firms, according to a recent survey conducted by Marketing Sherpa.

With more people registering on social networking sites, B2B firms are beginning to see the value in social media as a marketing platform. According to a recent report from eMarketer, social media is increasingly becoming an integral part of B2B online marketing.

According to a new study conducted by eMarketer, more than two-thirds of internet users will browse social networking sites by 2014.

Digital ad spending was up marginally in 2009, according to the annual report from Razorfish.