April 27, 2016: The “2016 Webinar Benchmarks Report” from BrightTALK uncovered several key insights driving top webinar programs and found that promotions earlier in the week had the highest registration numbers.
In addition to considering the best day of the week for promotion, businesses can include ratings and feedback, Q&A sections, polls, and attachments during webinar events to encourage user engagement. Companies saw a 46 percent engagement rate per webinar using ratings, 37 percent using a Q&A and 27 percent using polls.
The best days to host, according the report, are mid-week. Researchers note that, “For marketers looking to maximize their live audience conversion rates, try to plan your webinars on Tuesdays or Wednesdays to avoid the peak presentation day.”