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Latest B2B Marketing News
The KoMarketing Associates industry news feed provides the latest information, news, and trends, in internet marketing, search engine marketing, and social media, specific to the B2B marketing space.
Featured News Story
Wednesday, May 16th, 2012
According to a series of recent Google announcements, Google has altered the “rotate” setting in AdWords. Under the new setting, ad campaigns opted into “rotate” will only rotate for a period of 30 days; after that time, ad rotation will stop and ad groups will automatically be opted into optimize for clicks. ... Read the full post
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Latest B2B Marketing News Archives
Tuesday, May 15th, 2012
A recent survey from Penn State University's Institute for the Study of Business Markets (ISBM) and an Evanston, Illinois-based marketing agency looked at the importance of corporate marketing within B2B organizations, BtoB magazine reports.
Wednesday, May 9th, 2012
Citing gaps in marketing investment growth, Forrester Research recently revealed that B2B marketers are less optimistic about budget growth in 2012 than they were in 2011.
Wednesday, May 2nd, 2012
A recent Forrester Research report found that B2B marketers plan to increase their marketing budgets by 6.8 percent in 2012.
Monday, April 30th, 2012
A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports.
Monday, April 30th, 2012
Creating a social media page to garner B2B leads isn't as simple as signing up for an account and waiting for people to come to you.
