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B2B Marketing News

The KoMarketing Associates industry news feed provides the latest information, news, and trends, in online marketing, search engine marketing, and social media, specific to the B2B marketing space.

Featured News Story

B2B Manufacturers Slower to Adopt Content Marketing; 46% Planning to Increase Efforts

Wednesday, April 16th, 2014

b2b manufacturing marketing

A new report released by the Content Marketing Institute and MarketingProfs states that B2B companies in the manufacturing industry have been 7% slower to adopt content marketing as a strategy that their respective peers in the B2B industry as a whole.

However, the report also shows that 46% of survey participants stated that they were planning on increasing their content marketing efforts and budget in the coming year.

B2B Marketing News Archives

Twitter to Roll Out 15 New Ad Products in Six Months Friday, April 11th, 2014
Use of Marketing Automation in B2B Increases 112% Compared to 2013 Tuesday, April 8th, 2014
Improper Data Handling Leads to Millions in Lost Revenue For B2B Marketers Wednesday, April 2nd, 2014
LinkedIn Launches New Tools to Measure Content Marketing Effectiveness Friday, March 28th, 2014
New App Auto-Creates Plain-English Google Analytics Reports Wednesday, March 26th, 2014
Annual B2B Digital Marketing Budgets to Overtake Traditional Methods For First Time Ever Tuesday, March 25th, 2014
Email Campaigns With Coupons Have 48% Higher Revenue Rate Friday, March 21st, 2014
Mention and PressKing Join Forces to ‘Reinvent Client Testimonials’ Monday, March 17th, 2014
B2B E-Newsletters Outperform Traditional Email Marketing Campaigns Tuesday, March 4th, 2014

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