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Digital ad spend has increased significantly in 2010.

Digital ad spend grows 47 percent in 2010

2010-09-02
Firms are increasingly spending more money on B2B online marketing, indicates a new report from ad technology firm The Rubicon Project. Full Story...




Companies are using blogs to reach clients.

Blog adoption rate among businesses is on the rise, reports eMarketer

2010-08-20
Businesses looking to get in touch with their clients are increasingly adopting public-facing blogs, according to a recent report from eMarketer. Full Story...



Bing has overtaken Yahoo.

Bing supplants Yahoo as No. 2 search engine, says Chitika

2010-08-17
Firms that have invested heavily in B2B search engine optimization may want to consider adjusting their sites for Bing, as new statistics indicate the portal has overtaken Yahoo. Full Story...







Digital marketing is on the rise in 2010.

Digital B2B online marketing to grow in 2010

2010-08-16
The internet has is an important asset for B2B firms. As a result, B2B online marketing expenditures are expected to grow in 2010, according to private equity firm Veronis Suhler Stevenson. Full Story...



Influence is key to maximizing Twitter campaigns.

Quantity doesn't translate into quality influence with Twitter followers

2010-08-12
While many firms measure the success of their social media marketing campaigns based on the number of followers they have, a recent survey indicates that doesn't accurately portray a brand's pull with fans. Full Story...








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