Latest B2B Marketing News
Digital ad spend grows 47 percent in 2010
2010-09-02Firms are increasingly spending more money on B2B online marketing, indicates a new report from ad technology firm The Rubicon Project. Full Story...
Blog adoption rate among businesses is on the rise, reports eMarketer
2010-08-20Businesses looking to get in touch with their clients are increasingly adopting public-facing blogs, according to a recent report from eMarketer. Full Story...
Bing supplants Yahoo as No. 2 search engine, says Chitika
2010-08-17Firms that have invested heavily in B2B search engine optimization may want to consider adjusting their sites for Bing, as new statistics indicate the portal has overtaken Yahoo. Full Story...
Digital B2B online marketing to grow in 2010
2010-08-16The internet has is an important asset for B2B firms. As a result, B2B online marketing expenditures are expected to grow in 2010, according to private equity firm Veronis Suhler Stevenson. Full Story...
Quantity doesn't translate into quality influence with Twitter followers
2010-08-12While many firms measure the success of their social media marketing campaigns based on the number of followers they have, a recent survey indicates that doesn't accurately portray a brand's pull with fans. Full Story...
B2B Marketing Archives
- Digital ad spend grows 47 percent in 2010 2010-09-02
- Blog adoption rate among businesses is on the rise, reports eMarketer 2010-08-20
- Bing supplants Yahoo as No. 2 search engine, says Chitika 2010-08-17
- Digital B2B online marketing to grow in 2010 2010-08-16
- Quantity doesn't translate into quality influence with Twitter followers 2010-08-12
- 11.9 percent of Americans use Twitter 2010-08-12
- Social media drives B2B online marketing expenditures 2010-07-27
- Digital marketing to account for nearly $100 billion worldwide by 2014 2010-07-16
- Manufacturing companies to increase marketing budgets in 2010 2010-07-13
- Social media to become focus point of thought leadership market for consulting firms 2010-07-08
- Technology decision makers turn to social media 2010-07-07
- Google rumored to be working on new social service 2010-07-02
- Measurable channels to drive internet marketing budgets, says eMarketer 2010-06-30
- B2B marketers highly satisfied with Twitter 2010-06-22
- LinkedIn, Wikipedia best sources for social B2B traffic, says survey 2010-06-15
- Social networks show tremendous growth in mobile market 2010-06-09
- Survey: Lead quality is biggest concern of B2B firms 2010-06-03
- Participation of B2B firms in social media set to grow, says eMarketer 2010-06-01
- eMarketer: Two-thirds of internet users will browse social networks by 2014 2010-05-27
- Digital ad spending was up in 2009 2010-05-26
- Survey: B2B businesses are beginning to embrace social media 2010-05-26
- Omniture: Businesses struggle to utilize emerging marketing platforms 2010-05-19
- IAB: First-quarter internet advertising revenue hits $5.9 billion 2010-05-18
- More than one trillion online ads viewed in Q1 2010, says ComScore 2010-05-13
- Study: Online video increases click-through rates 2010-05-06
- B2B marketing continues to be an important expense, says survey 2010-05-05
- Social Media Examiner: Social media helps generate B2B partnerships 2010-04-30
- Citibank: Small businesses aren't utilizing online marketing effectively 2010-04-30
- Shift to digital marketing continues, according to CMO Council 2010-04-27
- Net Prospex: Social media could be used for B2B marketing 2010-04-21
- Businesses that use Twitter may generate more leads 2010-04-20
- Bank of America to double digital ad spending 2010-04-17
- Veteran Twitter users are the most active, says survey 2010-04-05
- SEO to lead B2B marketing in 2010 2010-04-01
- Expert: Social networks key to B2B marketing success 2010-03-29
- Google wins court battle on search engine optimization 2010-03-26
- Study: B2B sales professionals optimistic about 2010 2010-03-25
- Reports: B2B print ads decline as B2B online marketing on the rise 2010-03-24
- Optify launches software to improve B2B SEO 2010-03-23
- Study: Companies with B2B marketing project 17 percent revenue boost 2010-03-23
- Study: 95 percent of B2B marketing campaigns rely on spreadsheets alone for transactions 2010-03-22
- Genius.com B2B marketing manager makes milestone of 1 billion gURLs 2010-03-19
- Kompass launches updated website for B2B marketing 2010-03-19
- Hoovers launches location-based B2B mobile application 2010-03-18
- Study: B2B marketing spending on social networking sites will rise 43 percent in 2010 2010-03-18
- Hoovers launches location-based B2B mobile application 2010-03-18
- Study shows that Facebook and Twitter involvement spur buying 2010-03-16
- Report: Almost $5 billion to be spent on B2B interactive marketing by 2014 2010-03-15
- Gap between search and branding efforts for B2B online marketing closing, report says 2010-03-12
- Digital advertising and marketing spend to outstrip print for the first time, study says 2010-03-12
- B2B online marketing could be headed towards social media, study shows 2010-03-09
- Survey says that marketing budgets tilting toward social media 2010-03-04
- Creating trust a tall order for online marketers 2010-02-23
- Study shows that finding customers a concern for B2B marketers 2010-02-12
- While overall spending slows, social media grows 2010-02-12
- AIIM survey shows that LinkedIn preferred for business networking 2010-02-03
- Coke and Pepsi to face-off on Facebook Super Bowl Sunday 2010-02-02
- Study: Traditional agencies slow to get online 2010-02-01
- Twitter joiners slow, but users more engaged 2010-01-28





