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Latest B2B Marketing News

Social networking good for business marketing

Study shows that Facebook and Twitter involvement spur buying

2010-03-16
The results of a study released this week by research firms Chadwick Martin Bailey and iModerate show social media followers to be more likely buyers of a given company's goods or services. Full Story...




B2B interactive heating up

Report: Almost $5 billion to be spent on B2B interactive marketing by 2014

2010-03-15
While the B2B interactive marketing sector was already quite robust in 2009, according to Forrester Research, the estimated $2.3 billion market in that year will more than double in size to $4.8 billion in 2014. Full Story...



Search and branding, together at last?

Gap between search and branding efforts for B2B online marketing closing, report says

2010-03-12
While some still regard online search and branding efforts to be entirely unrelated to each other, a new report from Business.com indicates that the gulf is narrowing. Full Story...







Ad spending patterns changing

Digital advertising and marketing spend to outstrip print for the first time, study says

2010-03-12
A new set of projections from marketing research firm Outsell says that companies will spend nearly $120 billion on digital marketing this year, compared to roughly $111 billion on print. Full Story...



Fortune 500 getting social

B2B online marketing could be headed towards social media, study shows

2010-03-09
A new study from the University of Massachusetts' Dartmouth Center for Marketing Research indicates that large companies are using social media networks in larger and larger numbers. Full Story...








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