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Latest B2B Marketing News

Fortune 500 getting social

B2B online marketing could be headed towards social media, study shows

2010-03-09
A new study from the University of Massachusetts' Dartmouth Center for Marketing Research indicates that large companies are using social media networks in larger and larger numbers. Full Story...




Social media marketing taking off

Survey says that marketing budgets tilting toward social media

2010-03-04
A study conducted by Duke University's Fuqua School of Business shows that B2B online marketing has outpaced its consumer equivalent and that social media is one of the hottest sectors in the industry. Full Story...



Creating trust can be tough for marketers

Creating trust a tall order for online marketers

2010-02-23
Creating trust with potential customers is perhaps the most difficult part of the online marketing equation, according to many experts. Full Story...







Facebook is now the second most popular website, unseating Yahoo

Study shows that finding customers a concern for B2B marketers

2010-02-12
The tougher the economic footing, the more important it is for B2B marketers to find new business, a recent survey found. Full Story...



While overall spending slows, social media grows

While overall spending slows, social media grows

2010-02-12
A recent report showed that 42 percent of marketing executives said they plan to keep overall marketing spending even with 2009 budget levels, they are going to spend more online. Full Story...








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