Latest B2B Marketing News
AIIM survey shows that LinkedIn preferred for business networking
2010-02-03The Association for Information and Image Management blog recently surveyed its readers and the results may indicate to its typical reader where B2B marketers should be looking to for social networking. Full Story...
Study: Traditional agencies slow to get online
2010-02-01Too many advertising and media buying agencies are still struggling to figure out how to profit from new media, according to Vanksen Group's "Marketing 2.0 Trends for 2010" Report. Full Story...
Twitter joiners slow, but users more engaged
2010-01-28Marketers looking to make an impact on B2B customers may want to hold off on that email and tweet their message instead. Full Story...
Report: Digital marketing outlook is strong
2010-01-28It may have been a tough year for most companies trying to drum up business. But a report from Society of Digital Agencies (SoDA) paints a rosier picture for online marketing in 2010 - and not as bleak of a 2009 as some may have expected. Full Story...
Mobile apps to be marketers' next big thing, but social still strong
2010-01-26While social apps media will continue to hold a prominent spot in some marketers' budgets, mobile app investment should grow significantly this year, according to a recent report. Full Story...
B2B Marketing Archives
- AIIM survey shows that LinkedIn preferred for business networking 2010-02-03
- Coke and Pepsi to face-off on Facebook Super Bowl Sunday 2010-02-02
- Study: Traditional agencies slow to get online 2010-02-01
- Twitter joiners slow, but users more engaged 2010-01-28
- Report: Digital marketing outlook is strong 2010-01-28
- Mobile apps to be marketers' next big thing, but social still strong 2010-01-26
- Nielsen: Social media use grows in December 2010-01-26
- Communicating in B2B social networks may need a more personal touch 2010-01-22
- Study shows that different social media needed to reach different companies 2010-01-20
- Build a social network to boost B2B marketing 2010-01-19
- Despite hesitation, businesses to embrace social media more in 2010 2010-01-14
- eMarketer: Facebook to be the hip spot for social network marketers in 2010 2010-01-08
- Analyst: Local and mobile went hand-in-hand in 2009 2009-12-31
- Study shows that racial divide persists in internet use 2009-12-30
- Report: Lead generation is biggest upside to small business social media marketing 2009-12-29
- Analysts at eMarketer offer views, predictions for 2010 social media marketing 2009-12-28
- More browsers avoiding ad-heavy websites, study says 2009-12-09
- Researcher: Geotargeted display adverting could skyrocket 2009-12-07
- Analysts predict video ad networks and video streaming will drive growth 2009-12-07
- B2B social media marketing leads the pack 2009-12-04
- Expert: Dunkin' Donuts one of the best at social media 2009-12-04
- How video marketing goes viral 2009-12-03
- Social media the pre-eminent new B2B marketing tool, study says 2009-12-02
- Online retailers see big upswings, and not just on Cyber Monday 2009-12-02
- Search engine diversification challenging B2B marketers to keep up 2009-11-25
- Researchers: Cautious optimism driving holiday sales 2009-11-24
- Tweets getting quieter? Studies say it's true 2009-11-23
- Online branding is a powerful B2B marketing force, study says 2009-11-18
- Interactive marketing surges despite ad industry losses 2009-11-13
- New eMarketer predictions see social networks and online mobile as growth sectors 2009-11-12
- Search marketing executives bullish on economic outlook, according to study 2009-11-09
- Blogs gaining prominence as source for B2B information 2009-11-06
- Social media marketing sees big push into the holiday season 2009-11-03
- TV season premieres drive numbers for video sites sky-high 2009-11-02
- Bad marketing campaigns do more harm than no campaign at all, researchers say 2009-10-29
- Study: New media users want companies to hit them where they live 2009-10-29
- B2B marketing faces changing landscape online 2009-10-28
- Branded websites offer benefits to pharmaceutical marketing, among others 2009-10-23
- Marketers planning to spend more on out-of-home video, study says 2009-10-19
- B2B marketing changing focus, study says 2009-10-13
- Internet advertising down in U.S., but on the rise elsewhere 2009-10-06
- Around the world, ad spending begins to stabilize 2009-10-05
- Social networks and blogs getting a bigger share of online ads 2009-09-30
- B2B marketing guru will attend Toronto conference 2009-09-30
- Wealthy city dwellers most likely to use social networks 2009-09-30
- B2B survey could help marketers learn more about their customers 2009-09-30
- Online growth taking over ad budgets 2009-09-30
- Total advertising and marketing spending on the decline, surveys say 2009-09-30
- Visa says global B2B spending up 11 percent over past year 2009-09-30
- Growing popularity of online ads spreading to the automotive world 2009-09-30
- Print sees decline because of online marketing 2009-09-28
- Twitter gives companies insight into customers 2009-09-28
- Companies say online marketing needs to change to keep pace 2009-09-28
- Online marketing improves customer acquisition 2009-09-28
- Furniture manufacturer sees traffic increase with SEO 2009-09-24
- Word-of-Mouth marketing to increase through 2013 2009-09-17
- Television ads to fall while online marketing increases 2009-09-09
- Print ads continue decline 2009-08-31
- Converting leads to sales is most important focus of b2b companies 2009-08-28
- With manufacturing on the verge of rebound companies may consider marketing 2009-08-28
- CMOs look to increase online marketing spending 2009-08-27
- Most b2b companies not using social media 2009-08-27
- Companies hiring through social media 2009-08-26
- Most companies fear social media is security risk, yet take no action 2009-08-26
- Farmers more tech savvy than many think 2009-08-24
- Online marketing helps industrial MRO supplier see 39% sales increase 2009-08-18
- Social media skills important in the online marketing job hunt 2009-08-18
- CEOs note their use of blogs 2009-08-13
- B2B companies prefer LinkedIn to other social media 2009-08-06
- Most Fortune 100 companies not using social media tools 2009-08-05
- B2B companies need strategic marketing 2009-07-31
- Manufacturing firms increase online marketing use 2009-07-21
- One-fifth of social network spending comes from local firms 2009-07-16
- Companies expected to continue spend on social networking 2009-07-14
- While global ad outlook stays gloomy, online marketing shines 2009-07-07
- Top CEOs not embracing Web 2.0 2009-06-29
- Blogging helps business SEO 2009-06-18
- Companies unsure who 'owns' social media, plan to increase usage 2009-06-17
- Social media will be important part of the future of search 2009-06-16





