Latest B2B Marketing News
Study shows that Facebook and Twitter involvement spur buying
2010-03-16The results of a study released this week by research firms Chadwick Martin Bailey and iModerate show social media followers to be more likely buyers of a given company's goods or services. Full Story...
Report: Almost $5 billion to be spent on B2B interactive marketing by 2014
2010-03-15While the B2B interactive marketing sector was already quite robust in 2009, according to Forrester Research, the estimated $2.3 billion market in that year will more than double in size to $4.8 billion in 2014. Full Story...
Gap between search and branding efforts for B2B online marketing closing, report says
2010-03-12While some still regard online search and branding efforts to be entirely unrelated to each other, a new report from Business.com indicates that the gulf is narrowing. Full Story...
Digital advertising and marketing spend to outstrip print for the first time, study says
2010-03-12A new set of projections from marketing research firm Outsell says that companies will spend nearly $120 billion on digital marketing this year, compared to roughly $111 billion on print. Full Story...
B2B online marketing could be headed towards social media, study shows
2010-03-09A new study from the University of Massachusetts' Dartmouth Center for Marketing Research indicates that large companies are using social media networks in larger and larger numbers. Full Story...
B2B Marketing Archives
- Study shows that Facebook and Twitter involvement spur buying 2010-03-16
- Report: Almost $5 billion to be spent on B2B interactive marketing by 2014 2010-03-15
- Gap between search and branding efforts for B2B online marketing closing, report says 2010-03-12
- Digital advertising and marketing spend to outstrip print for the first time, study says 2010-03-12
- B2B online marketing could be headed towards social media, study shows 2010-03-09
- Survey says that marketing budgets tilting toward social media 2010-03-04
- Creating trust a tall order for online marketers 2010-02-23
- Study shows that finding customers a concern for B2B marketers 2010-02-12
- While overall spending slows, social media grows 2010-02-12
- AIIM survey shows that LinkedIn preferred for business networking 2010-02-03
- Coke and Pepsi to face-off on Facebook Super Bowl Sunday 2010-02-02
- Study: Traditional agencies slow to get online 2010-02-01
- Twitter joiners slow, but users more engaged 2010-01-28
- Report: Digital marketing outlook is strong 2010-01-28
- Mobile apps to be marketers' next big thing, but social still strong 2010-01-26
- Nielsen: Social media use grows in December 2010-01-26
- Communicating in B2B social networks may need a more personal touch 2010-01-22
- Study shows that different social media needed to reach different companies 2010-01-20
- Build a social network to boost B2B marketing 2010-01-19
- Despite hesitation, businesses to embrace social media more in 2010 2010-01-14
- eMarketer: Facebook to be the hip spot for social network marketers in 2010 2010-01-08
- Analyst: Local and mobile went hand-in-hand in 2009 2009-12-31
- Study shows that racial divide persists in internet use 2009-12-30
- Report: Lead generation is biggest upside to small business social media marketing 2009-12-29
- Analysts at eMarketer offer views, predictions for 2010 social media marketing 2009-12-28
- More browsers avoiding ad-heavy websites, study says 2009-12-09
- Researcher: Geotargeted display adverting could skyrocket 2009-12-07
- Analysts predict video ad networks and video streaming will drive growth 2009-12-07
- B2B social media marketing leads the pack 2009-12-04
- Expert: Dunkin' Donuts one of the best at social media 2009-12-04
- How video marketing goes viral 2009-12-03
- Social media the pre-eminent new B2B marketing tool, study says 2009-12-02
- Online retailers see big upswings, and not just on Cyber Monday 2009-12-02
- Search engine diversification challenging B2B marketers to keep up 2009-11-25
- Researchers: Cautious optimism driving holiday sales 2009-11-24
- Tweets getting quieter? Studies say it's true 2009-11-23
- Online branding is a powerful B2B marketing force, study says 2009-11-18
- Interactive marketing surges despite ad industry losses 2009-11-13
- New eMarketer predictions see social networks and online mobile as growth sectors 2009-11-12
- Search marketing executives bullish on economic outlook, according to study 2009-11-09
- Blogs gaining prominence as source for B2B information 2009-11-06
- Social media marketing sees big push into the holiday season 2009-11-03
- TV season premieres drive numbers for video sites sky-high 2009-11-02
- Bad marketing campaigns do more harm than no campaign at all, researchers say 2009-10-29
- Study: New media users want companies to hit them where they live 2009-10-29
- B2B marketing faces changing landscape online 2009-10-28
- Branded websites offer benefits to pharmaceutical marketing, among others 2009-10-23
- Marketers planning to spend more on out-of-home video, study says 2009-10-19
- B2B marketing changing focus, study says 2009-10-13
- Internet advertising down in U.S., but on the rise elsewhere 2009-10-06
- Around the world, ad spending begins to stabilize 2009-10-05
- Social networks and blogs getting a bigger share of online ads 2009-09-30
- B2B marketing guru will attend Toronto conference 2009-09-30
- Wealthy city dwellers most likely to use social networks 2009-09-30
- B2B survey could help marketers learn more about their customers 2009-09-30
- Online growth taking over ad budgets 2009-09-30
- Total advertising and marketing spending on the decline, surveys say 2009-09-30
- Visa says global B2B spending up 11 percent over past year 2009-09-30
- Growing popularity of online ads spreading to the automotive world 2009-09-30
- Print sees decline because of online marketing 2009-09-28
- Twitter gives companies insight into customers 2009-09-28
- Companies say online marketing needs to change to keep pace 2009-09-28
- Online marketing improves customer acquisition 2009-09-28
- Furniture manufacturer sees traffic increase with SEO 2009-09-24
- Word-of-Mouth marketing to increase through 2013 2009-09-17
- Television ads to fall while online marketing increases 2009-09-09
- Print ads continue decline 2009-08-31
- Converting leads to sales is most important focus of b2b companies 2009-08-28
- With manufacturing on the verge of rebound companies may consider marketing 2009-08-28
- CMOs look to increase online marketing spending 2009-08-27
- Most b2b companies not using social media 2009-08-27
- Companies hiring through social media 2009-08-26
- Most companies fear social media is security risk, yet take no action 2009-08-26
- Farmers more tech savvy than many think 2009-08-24
- Online marketing helps industrial MRO supplier see 39% sales increase 2009-08-18
- Social media skills important in the online marketing job hunt 2009-08-18
- CEOs note their use of blogs 2009-08-13
- B2B companies prefer LinkedIn to other social media 2009-08-06
- Most Fortune 100 companies not using social media tools 2009-08-05





